+44 (0)1865 582634 info@activeeducationgroup.co.uk

About Us

A specialist provider of high quality activity and learning programmes for children

About us

Active Education Group was established to provide a range of high quality products into the childcare, children’s education and leisure sectors, helping education establishments to maximise facility revenue during holiday periods.  Our products operate out of hired schools, or other educational facilities, and are delivered to high standards to compliment a school’s existing provision.

Maximising educational facility revenue

Active Education Group (AEG) has been established to create a range of products that can be delivered at schools, or other educational institutions, to generate significant extra revenue through holiday programmes. These programmes are based around holiday childcare, language or other activities and can be day time or residential courses, depending on the facilities.  AEG pays schools a guaranteed rental income with potential extra revenue related to numbers of participants attending the programmes.

Alternatively AEG business products can be branded in the school’s name to add value to the school’s overall educational provision.

Range of products

AEG work closely with school decision makers to establish what the priorities for holiday courses at each school are, and offer a range of products to meet those needs. AEG offers the below core programmes, with more detail in ‘Portfolio‘.

  • Multi-activity day camps offering holiday childcare
  • English Language Courses


The management of all programmes, whether branded in the school’s name or otherwise, will be undertaken by AEG and the school will receive a rental fee income.

Peace of mind and a wealth of experience

Luke Hayward, Managing Director

Luke Hayward was one of the founding directors of the Active Education Group, established in 2013 to run inspiring activity, sports and language programmes for 4 to 14 year olds during the school holidays. They now run at over 40 of the best schools in the UK.

Prior to this, Luke worked in sports retail and marketing in the UK plus several years as marketing manager for Kathmandu, helping to grow it to be one of Australia and New Zealand’s largest retailers.

Luke has a degree in Business and Marketing Communications and significant experience of bringing new systems and technologies into organisations to help them manage growth and provide the best service possible.

Duncan Rador, Operations Director

Duncan overseas all of the external operations of Active Education Group/Ultimate Activity Camps. This includes working with schools, staff selection and training, and all compliance.

Duncan has worked in the activity camp industry for over 18 years, having started as a young sports coach then running camps during his studies at The University of Birmingham. He has worked full time in the industry ever since having run programmes across the South of England. Although a specialist in health and safety and safeguarding, Duncan’s passion is making sure the children on camp and staff have a fantastic experience and build lasting memories.

Supporting a good cause

In 2006 Ben Prior helped found the charitable project, Camp Africa, which runs day and residential camps for township children living in Cape Town, South Africa. The camps teach key life skills, assist vulnerable children with homework support, build self-esteem and give them a holiday they would otherwise never have.  Ben continues to support Camp Africa, and working with AEG will directly support funding of future camps. Visit www.campafrica.org for more info.

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